Returning to the Critical Divide

7 Aug

With a change in the direction of the wind Christopher Pickard, just like Mary Poppins, has decided that the time has come to move on to the next challenge and in October he will return from the South Atlantic Island of St Helena, where he has been director of tourism since 2015, to the UK and Critical Divide.

Chris has chosen not to extend his contract as director of tourism for St Helena when it ends in late September. In his view St Helena Tourism is now well positioned to handle the arrival of tourists in greater numbers once the scheduled air services begin later in the year from South Africa. The key going forward, he says, is for St Helena and its residents to embrace tourism and the arriving visitors, and offer them the best possible experience at a level that today’s international tourists demand and expect, while keeping true to the island’s rich heritage.

“Since my involvement with St Helena we have, despite the delay to the start of scheduled flights, been able to position the island as an exciting new destination with leading tour operators, the media, and the more adventurous travelling public. St Helena is now much less of a secret than it was when I landed in 2015,” explains Chris. “By the time I leave, St Helena Tourism and the entire Enterprise St Helena team will be prepared for the arrival of visitors by air as we continue to fine tune what the island has to offer and can offer in the future. The next step is to start to close potential sales with the final consumer and the tour operators who have been waiting on the start of air access. I have always believed that it is the Saints themselves who are best suited to this role of selling and promoting the island.”

Chris will continue to watch with interest the developments on St Helena from a tourism and economic development perspective, and he looks forward to catching up with his firends and colleagues from St Helena Tourism at up coming travel shows and events.