Two web sites produced by Critical Divide, braziltheguide.com and worldcuptheguide.com, have between them been visited by more than 250,000 people. The target was met on 2 July, at which point the Brazil guide had received nearly 134,000 visitors and the World Cup guide over 117,000 visitors.
For people who might need text versions of the sites to refer to when travelling or are off-line, Critical Divide has also produced two low cost Kindle text versions that are available across the world from the respective Amazon sites.
The Brazilian Embassy in London along with ESPN hosted a reception and screening to mark the opening of the FIFA 2014 World Cup in Brazil on 12 June. The embassy also organised Brazil Day in Trafalgar Square that attracted thousands of Londoners interested in getting a little taste of Brazilian food and culture.
Two web sites produced by Critical Divide, braziltheguide.com and worldcuptheguide.com have between them been visited by more than 150,000 people. The target was reached on 3 June 2014 at which point the Brazil guide had received over 98,000 visitors and the World Cup guide over 54,000 visitors.
The visitors between them could fill the Maracanã Stadium in Rio de Janeiro twice over; or just the once going by the stadium’s capacity for the 1950 final.
For people who might need text versions of the sites to refer to when travelling or are off-line, Critical Divide has produced two low cost Kindle text versions that are available across the world from the respective Amazon sites.
To mark the opening on the World Cup on 12 June, Trafalgar Square in London will be hosting Brazil Day, a free festival celebrating Brazil’s culture and its passion for football. The event that runs from noon to 7 pm, is being organised by Brazil’s Ministry of Sport, Ministry of Culture and by the Embassy of Brazil in London, which is located in Trafalgar Square. It is also supported by the Mayor of London.
The event will include live music, DJs, dance lessons, capoeira and much more. The event, however, will not include the screening of the opening match between Brazil and Croatia that kicks off at 9 pm, but a football zone will offer games and activities for all ages, including an inflatable football pitch and a photo-op with a life-size picture of the Brazilian national team.
There will also be stalls selling typical Brazilian street-food and snacks, along with smoothies and soft drinks made from exotic Amazonian fruits.
The Embassy says that fans of all nations that want to get into the spirit are invited to wear the Brazilian national colours of yellow, green and blue.
Critical Divide in partnership with M-Press has launched a text only Kindle version of its popular worldcuptheguide.com web site.
The guide aims to help to satisfy the demand of people travelling to Brazil or simply watching the tournament at home who would like to have the information on www.worldcuptheguide.com to hand, even when the are off-line. In the UK the guide sells for just £1.89.
Julien Temple’s “Rio 50 Degrees” (AKA: Children of the Revolution), in part developed and produced by Critical Divide, will screen as the first episode of Alan Yentob’s Imagine series at 22.30 on BBC One on Sunday, 18 May.
The film, produced by Mike Downey and Sam Taylor’s F&ME, paints a picture of a city under transformation as Rio de Janeiro prepares to host two of the world’s largest and most high-profile sporting events: the 2014 FIFA World Cup and the 2016 Olympic Games.
Julien Temple had filmed previously in Rio with the Sex Pistols, Ronnie Biggs and Mick Jagger.
Critical Divide’s braziltheguide.com site topped the Google ranking for people in the UK searching for a guide to the 2014 FIFA World Cup in Brazil, another Critical Divide site, worldcuptheguide.com, was ranked third out of 549 million search results.
Due to the interest in the sites a basic Kindle text version of both sites will shortly be available on Amazon and published by M Press Media.
Experience Latin America by LATA, the new b2b trade show bringing together key suppliers from Latin America with buyers from the UK and Europe, is on track for launch in less than eight weeks time. So far the event, which is being held between 16–18 June, at 40 Bank Street, in London’s Canary Wharf has attracted around 100 confirmed exhibitors from a cross section of suppliers operating in the region. LATA has also announced details of the seminar programme with two categories – ‘Uncover’ or ‘Discover’ seminars.
Exhibitors including tourist boards such as Brazil, Argentina, Chile, Costa Rica, Peru, Quito and the CTO; leading airlines serving the region such as AirEuropa, Avianca, British Airways, Caribbean, Copa, Iberia, LAN, TAM, TAP and United; hotel companies including Alvear, Belmond, Fasano Hotels, Grace Hotels and Inkaterra, are among those exhibiting and even leading cruise lines, such as Silversea, have recognised the promotional and business opportunities the event brings.
With delegates by invitation only and registration growing daily, the three-day show will bring together carefully-selected companies wishing to increase business to Latin America, including Brazil. Pre-scheduled meetings, inspiring seminars and plenty of networking opportunities should ensure a cross-section of Latin American suppliers and overseas buyers and media get ample opportunity to meet and network, learn about new products and strengthen existing relationships.
LATA chairman and Critical Divide director Chris Pickard said: “We are delighted by the response we have had for the first year from both the suppliers and the buyers – a true reflection of the interest from the UK and Europe in Latin America as a destination and the belief of the Latin American suppliers in the future growth of the UK outbound market.
“We did not make it easy for ourselves in holding the first Experience Latin America during the World Cup, especially when the tournament was in Latin America itself, but LATA is looking beyond 2014 and sees this very much as an annual event that will be a must do on the calendar of anyone involved in travel and tourism to Latin America.”
The seminar programme is a fundamental part of the experience for buyer and supplier delegates to engage, interact and learn at Experience Latin America. The ‘Discover’ and ‘Uncover’ seminars will provide education, inspiration and interaction for all delegates attending the event.
‘Discover’ seminars will be destination themed offering delegates the chance to learn about each region and specific product highlighting the incredible variety of experiences in Latin America.
‘Uncover’ seminars will look at the topical issues facing tourism to Latin America in general. Expert speakers and panellists will inform on current trends, perceptions and opportunities in Latin America, and highlight its enormous potential for increased business. Topics will include:-
Key sustainable tourism trends in Latin America for the next 10 years
How to get the most out of your social and digital media strategies
Routes to the UK market
Why adventure travel is essential to the future of tourism in Latin America
Key European booking trends
Growing niche markets in Latin America
How hotel and transport safety in Latin America affects you
Trends in cruising in Latin America.
The Experience Latin America social programme will kick off with an official launch party on 16th June sponsored by Air Europa.
Festival de Cannes has released two versions of this year’s poster. A stylish image of Marcello Mastroianni from Federico Fellini’s “8½’ which screened in Cannes in 1963.
The poster is the work of Hervé Chigioni and his graphic designer Gilles Frappier.
On being shown the posters for the 67th Festival de Cannes, Chiara Mastroianni, Marcello’s daughter, said: “I am very proud and touched that Cannes has chosen to pay tribute to my father with this poster. I find it very beautiful and modern, with a sweet irony and a classy sense of detachment. It’s really him through and through!”
The FIFA World Cup has been touring the globe prior to the Word Cup that takes place in Brazil from 12 June to 13 July 2014. The trophy visited the UK between 12 and 18 March, and Critical Divide, publisher of www.worldcuptheguide.com, was invited along to see it as a guest of the Brazilian Ambassador in London, Roberto Jaguaribe.