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LATA Executive Committee for 2013-2014.

25 May

The new LATA Executive Committee for 2013-2014 is:

Amanda Sweeney (Rainbow Tours) / Byron Shirto (Talking Stick Marketing) / Chris Pickard (Critical Divide) / Claudia Morales (Branding Latin America) / Colin Stewart (Air Europa) / Edward Paine (Last Frontiers) / Lesley Roberts (United Airlines) / Liza Masias (Inkaterra) / Lupita Ayala (Mexico Tourism Board ) / Lyn Hughes (Wanderlust) / Priti Mehta (Silversea Cruises) Ray Blok (British Airways / Iberia) / Sara Nozal (Aviacircle) / Simon Heyes (Senderos) / Sue Faithfull (Brazilian Chamber of Commerce) / Wendy McNeill (Americas).

The current chairman is Chris Pickard of Critical Divide. The officers will be elected at the first committee meeting of the new year on 5 June.

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LATA Travel Writers of the Year 2013

14 May

The Latin American Travel Association (LATA) crowned the winners of its prestigious media awards in front of an audience of LATA Members and media guests at an event held at Peruvian restaurant, Coya, in Piccadilly on 13 May., supported by PromPeru.

Mutel Easter Island

Glen Mutel took top prize in the consumer category with his story on Easter Island: ‘To the Ends of the Earth’ published by National Geographic Traveller. Whilst Travel Trade Gazette’s Pippa Jacks was triumphant in the trade category with her story on Guyana: ‘On the Prowl’.

Jacks Guyana

Author and TV presenter Lucy Cooke took highly commended for her piece on Colombia: ‘Explore Colombia the Warrior Way’ published in in The Mail on Sunday; and writer Chris Peacock was recognised for his story on the Peruvian Amazon in National Geographic Traveller: ‘The River Wild’. Travel Weekly’s Joanna Booth was highly commended for her feature in Aspire entitled ‘Argentina, Quick, Quick, Slow’.

Peacock Peru

The jury also made a special mention of Bill Knott’s High Steaks published in British Airway’s High Life, a piece that perfectly reflected the trend of food as the focus for a travel article; and for Carolina Miranda’s The Perfect Trip Costa Rica in Lonely Planet that covered all bases for travelling to this increasingly popular destination.

The annual LATA Travel Writers of the Year awards recognises the writers who have, in the opinion of the LATA judges, written the most inspiring travel articles on one of the Latin American countries represented by the organisation. Earlier this year, LATA honoured Michael Palin at a House of Lords reception with the LATA Media Award for 2013 for his contribution to Latin America and tourism in general.

Palin LATA

LATA Chairman and Critical Divide CEO, Chris Pickard, praised the quality of entries received for this year’s awards with the judges receiving a record number of submissions.

“The judging panel this year not only had to deal with the increased quantity of entries, but also the fantastic quality of writing of so many of the pieces,” said Chris. “Glen’s story about Chile’s Easter Island touched the judges because it starts with him not being sure why he had made the long trip south, but by the end he and the reader are totally caught up by the magic of the location. It made me want to hop on a plane.

“Pippa Jacks’ piece was not only well written and informative, but it was also a brave and more unusual choice of destination than the norm you find in the trades. It made it clear to travel agents that while not every day they may have a client wanting to visit Guyana for the wildlife, but if they do, it is not a difficult trip to organise. An article like this can make a difference.”

Interest in the awards was so great this year that LATA is considering expanding its categories next year to encompass visual presentation, recognising the stunning use of Latin American imagery in the media, as well as digital and social media presence.

Winning prizes included a masterclass in Peruvian cuisine from none other than Ceviche’s celebrity-chef Martin Morales himself, as well as vouchers at the Argentine chain Gaucho and the Mexican restaurant Lupita East.

LATA launches Facebook page

13 Apr

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The Latin American Travel Association (LATA) has launched a new Facebook page that can be found by CLICKING HERE.

You can also follow LATA on Twitter @latauk.

There is also a special LATA media Twitter @LATA_PR

LATA @ Destinations 2013

5 Feb
LATA Speakers Destinations 2013 2

LATA Speakers: Chris Pickard, David Gilmour, Claire Antell, Ed Paine.

LATA Stand

LATA Stand

LATA Destination BannerLATA Stand Destinations

LATA Comes of Age in the House of Lords

31 Jan

The evening of Wednesday, 30 January marked a milestone as the Latin American Travel Association (LATA) celebrated its 21st anniversary at its annual reception with the All-Party Parliamentary British-Latin American Group in the Palace of Westminster. Key speakers included Rt Hon Hugo Swire, Minister of State at the Foreign and Commonwealth Office, whose responsibilities cover Latin America.

Rt Hon Hugo Swire

Rt Hon Hugo Swire

Founded in 1992, the travel trade organisation brings together over 250 companies including tourism boards, airlines, hotels and tour operators and was founded to promote travel to the many diverse destinations of Latin America.

During the evening the British television personality Michael Palin was honoured with the LATA Media Award for 2013 for his contribution to Latin America and tourism in general.  The popular comedian, actor, writer and presenter was also recognised by LATA for his BBC television series Brazil and its contribution to promoting an understanding of Latin America in the UK and around the world.

Michael Palin and the Baroness Hooper

Michael Palin and the Baroness Hooper

“Michael Palin has been called ‘Britain’s Nicest Man’, and he is widely regarded as a national treasure. Destinations that have been featured in his documentaries have been lucky enough to benefit from the ‘Palin-effect’, inspiring viewers to travel and learn more about the world and its people. We salute him and his team for their contribution to travel and tourism,” said Christopher Pickard, Chairman of LATA and Critical Divide.

“Brazil and all of Latin America will continue to be in the media spotlight over the next few years, with the FIFA World Cup in 2014 and Olympics and Paralympics in 2016, and Palin’s Brazil series provides real insight in to the people and cultures of this rapidly developing region. Michael Palin is a very worthy recipient of LATA’s 2013 Media Award.”

Previous winners of the LATA Media Award include Jonathan Dimbleby for the BBC series A South American Journey, the travel team at the Telegraph Media Group, and Wanderlust travel magazine.

The Baroness Hooper

The Baroness Hooper

The Baroness Hooper, Chairman of the All-Party Parliamentary British-Latin American Group, and Lucy Clark from the LATA Foundation and Orient-Express, echoed the importance of the evening’s objective: to promote and develop closer ties and communications through travel and tourism between LATA, the All-Party Parliamentary British-Latin American Group and the United Kingdom embassies of all the Latin American countries. Ambassadors and senior diplomats attended the reception from 21 of the Latin American embassies in London.

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Ursula Vallance

The evening also saw Ursula Vallance and Diana Marshall of South American Service Partner Organisation (SASPO) inducted into the LATA Hall of Fame. Both women were involved in the birth of LATA back in 1992. They were inducted by Ed Paine (Last Frontiers), one of the first members of the LATA Hall of Fame, and the longest serving LATA chairman.

More photos from the evening (photos by Adrian Pope):

Happy Brithday LATA

Happy Brithday LATA

Chris Pickard, Rt Hon Hugo Swire, the Baroness Hooper

Chris Pickard, Rt Hon Hugo Swire, the Baroness Hooper

Rt Hon Hugo Swire, the Baroness Hooper, Michael Palin

Rt Hon Hugo Swire, the Baroness Hooper, Michael Palin

Michael Palin

Michael Palin

Chris Pickard

Chris Pickard

Ed Paine

Ed Paine

Michael Palin, the Baroness Hooper, Ed Paine, Ursula Vallance

Michael Palin, the Baroness Hooper, Ed Paine, Ursula Vallance

Michael Palin, the Baroness Hooper

Michael Palin, the Baroness Hooper

Lucy Clark, LATA Foundation

Lucy Clark, LATA Foundation

H.E. Miguel Angel Solano López Casco, the Paraguayan Ambassador, with harpist Sheila Colby.

H.E. Miguel Angel Solano López Casco, the Paraguayan Ambassador, with harpist Sheila Colby.

Rt Hon Hugo Swire

Rt Hon Hugo Swire

Michael Palin, Kate Smith (FCO, Americas)

Michael Palin, Kate Smith (FCO, Americas)

Dr Jago Cooper (British Museum, BBC "Lost Kingdoms of South America)

Dr Jago Cooper (British Museum, BBC “Lost Kingdoms of South America)

Katie Derham (BBC Proms, BBC Radio 3), Chris Pickard (LATA Chairman)

Katie Derham (BBC Proms, BBC Radio 3), Chris Pickard (LATA Chairman)

Lucy Clark (LATA Foundation - Head of Projects), Michael Palin, and Megan Parkinson (LATA Foundation Head of Events).

Lucy Clark (LATA Foundation – Head of Projects), Michael Palin, and Megan Parkinson (LATA Foundation Head of Events).

Director Dominic Best (BBC), John Vincent (Leon)

Director Dominic Best (BBC), John Vincent (Leon)

Robin Walker MP, H.E. the Paraguayan Ambassador

Robin Walker MP, H.E. the Paraguayan Ambassador

Myra Leung and Marjorie Davis from St John Smiths Square and Leafi

Myra Leung and Marjorie Davis from St John Smiths Square and Leafi

Brighter outlook

Brighter outlook

Manuel Diaz Cebrian (LATA), Fiona Jeffery (WTM), Lupita Ayala (Mexico Tourist Board)

Manuel Diaz Cebrian (LATA), Fiona Jeffery (WTM), Lupita Ayala (Mexico Tourist Board)

Branding Latin America

Branding Latin America

Michael Palin & David Horwell (Select Latin America)

Michael Palin & David Horwell (Select Latin America)

H.E. Julio Munoz-Deacon, (Ambassador of Peru), Sam North (Destinations)

H.E. Julio Munoz-Deacon, (Ambassador of Peru), Sam North (Destinations)

Charitable Contributions

Charitable Contributions

Viscount Montgomery & Rt Hon Hugo Swire

Viscount Montgomery & Rt Hon Hugo Swire

Sue Faithfull, Vice-Chair LATA

Sue Faithfull, Vice-Chair LATA

Gordon Burnett (Interchange), Jane Chilsom (Ultimate travel Company), Dr Jago Cooper (British Museum , Lost Kingdoms of South America).

Gordon Burnett (Interchange), Jane Chilsom (Ultimate travel Company), Dr Jago Cooper (British Museum , Lost Kingdoms of South America).

William Ruano (Avianca TACA), Susan Butler

William Ruano (Avianca TACA), Susan Butler

Filip Boyen (Orient Express), Penelope Kellie (Worldwide Yacht Charter), Nicola Price (Orient Express)

Filip Boyen (Orient Express), Penelope Kellie (Worldwide Yacht Charter), Nicola Price (Orient Express)

David Burnside (New Century), Kate Gay (IAG), Silio Boccanera (Globo)

David Burnside (New Century), Kate Gay (IAG), Silio Boccanera (Globo)

Michael Palin with Dr John and Lynne Hughes (Canning House)

Michael Palin with Dr John and Lynne Hughes (Canning House)

Bruno Moreno (LAN), Maria Luisa Tugores (TAM), Guillermo Orrillo (LATAM)

Bruno Moreno (LAN), Maria Luisa Tugores (TAM), Guillermo Orrillo (LATAM)

The Baroness Hooper, Rodrigo Espinosa (Charge d'affair, Embassy of Chile)

The Baroness Hooper, Rodrigo Espinosa (Charge d’affair, Embassy of Chile)

Silio Boccanera (Globo), Ed Paine (Last Frontiers), Lord Colwyn, Paul Cripps (Amazonas Explorers

Silio Boccanera (Globo), Ed Paine (Last Frontiers), Lord Colwyn, Paul Cripps (Amazonas Explorers

Peter Eshelby (Page & Moy), Stuart Whittington (LATA Foundation, Wendy Wu)

Peter Eshelby (Page & Moy), Stuart Whittington (LATA Foundation, Wendy Wu)

Sophia Ostler and Rick Nimmo of the Inter-Parliamentary Union

Sophia Ostler and Rick Nimmo of the Inter-Parliamentary Union

Calire Antell (LATA), Liza Masias (Inkaterra), Angelo Davino (Kuoni)

Calire Antell (LATA), Liza Masias (Inkaterra), Angelo Davino (Kuoni)

Rodrigo Espinosa (Embassy of Chile), María C. Garcia Merino (Embassy of Ecuador), Ignacio Llanos (Embassy of Chile)

Rodrigo Espinosa (Embassy of Chile), María C. Garcia Merino (Embassy of Ecuador), Ignacio Llanos (Embassy of Chile)

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Rafael Sáenz (Embassy of Costa Rica), Simon Quarendon (Falkland Islands Tourist Board)

Richard Brass (LATA Treasurer), Zuzanna Gierlinska (Microsoft), Jill Forgham (Vice Chair LATA Foundation)

Richard Brass (LATA Treasurer), Zuzanna Gierlinska (Microsoft), Jill Forgham (Vice Chair LATA Foundation)

Sir Peter and Anne Heap

Sir Peter and Anne Heap

Lucy Harwood (Las Iguanas), Larry Dillon (Acumen Marketing)

Lucy Harwood (Las Iguanas), Larry Dillon (Acumen Marketing)

Marcio Silva (Steamond), Graziella Delicato (AeroMexico)

Marcio Silva (Steamond), Graziella Delicato (AeroMexico)

Viscount Montgomery, Michael Palin

Viscount Montgomery, Michael Palin

Wendy McNeill (Americas), Gareth Lyons (Senderos)

Wendy McNeill (Americas), Gareth Lyons (Senderos)

Paola Melendres (Embassy of Bolivia), Miguel Angel Vilchis (Embassy of Mexico)

Paola Melendres (Embassy of Bolivia), Miguel Angel Vilchis (Embassy of Mexico)

Michael Kerr (Telegraph), Claire Antell (LATA)

Michael Kerr (Telegraph), Claire Antell (LATA)

Charity birds take flight from the terrace. Next stop Latin America

Charity birds take flight from the terrace. Next stop Latin America

Request the pleasure...

Request the pleasure…

Final Cut - Happy Birthday LATA!

Final Cut – Happy Birthday LATA!

 

Michael Palin wins the LATA Media Award for 2013

29 Jan

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Michael Palin is the recipient of the Latin American Travel Association’s media award for 2013.

The award was presented to Palin at a reception held on the House of Lords Terrace on Wednesday, 30 January 2013 and hosted by Baroness Hooper, chairman of the All-Party Parliamentary British-Latin American Group, and Christopher Pickard of Critical Divide, chairman of Latin American Travel Association.

The award was presented to Palin in recognition of his “impact in inspiring people to travel and learn more about the world and its people. And for his BBC television series and book “Brazil”, in helping to promote the understanding of Latin America.”

Previous winners (all presented at the annual reception in the Palace of Westminster) include:

The evening also marked the 21st anniversary of LATA as an association.

LATA Foundation backs two new projects in Latin America

13 Dec

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The LATA Foundation,  a UK-based charity that was set up by the Latin American Travel Association (LATA) to help in Mexico, Central and South America, has announced that it is backing two new projects in Bolivia and Mexico.

In Bolivia, the LATA Foundation is helping to provide an innovative way to support the Alalay centre near Santa Cruz which is home to 130 street children. Quail eggs are a popular delicacy in Bolivia and the LATA Foundation is helping to set up a farm with 3,000 quail to supply eggs to the market. The project is run by Friends of Alalay (Santa Cruz) who have already carried out a successful pilot study, done considerable market research and secured the support of a local hotel to purchase 500 quail eggs a month. The farm will quickly become self-funding (within 3 months) and will generate much needed income to pay staff salaries, provide books, clothes and shoes for the children.

In 2010 the LATA Foundation provided all the equipment for an on-site medical clinic at Alalay. This helps to monitor child growth and development, provide inoculations and deal with immediate first aid. It is also used by villagers from the local community.

In Mexico, a new water fountain will be located in a school in Puerto Vallarta and will be constructed and maintained by New Life Mexico which has a well-established track record.  In 2011 they built a water fountain for the LATA Foundation which is being used by 500 people daily. Since 2010, New Life Mexico has constructed 23 fountains, 21 of them in schools.

The new fountain will take 4 weeks to build and is in partnership with La Vida, another charity working to support health and educational projects in Latin America.  The LATA Foundation and La Vida held a successful fundraising event recently and this is their first jointly-funded project. In addition they have managed to secure the support of the Montpelier Foundation to construct a further three water fountains in other schools.

The LATA Foundation has now supported over twenty projects across Latin America including a reforestation programme in Peru, turtle protection in Venezuela and a project to provide clean water to a community of a thousand people living in abject poverty in Nicaragua.

The LATA Foundation is entirely run by volunteers. The organisation was set up by the Latin America Travel Association in 2008.  Their work is now helping thousands of people throughout the region.

For more further information CLICK HERE or follow on Twitter @latafoundation