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Brazil’s Film Industry Optimistic for 2019

9 Dec

Critical Divide learnt that panellists at Festival do Rio’s RioMarket  were unanimously optimistic for 2019 after what all agreed had been a difficult year in 2018 for distribution, exhibition and getting “bums on seats”.

Factors contributing to what is expected as being a disappointing year for ticket sales and revenues for theatrical releases included the World Cup, the Presidential Elections, and a truckers strike that almost brought Brazil to a halt for two weeks. Panellists also mentioned a disappointing line up of both domestic and international titles that failed to find or excite an audience in Brazil.

For nearly a decade Brazil had seen growth for theatrical releases. It had to stop at some point, so after eight consecutive years of increased ticket sales and revenues in Brazil, 2017 became the year of no growth, but the numbers were still very strong. As panellist Patricia Kamitsuji of Fox-Warner noted, head offices in the US were not complaining about the results they were seeing from Brazil.

Cinema admissions in Brazil had gone from 89.1 million in 2008 to 112.7m in 2009; 134.9m in 2010; 141.7m in 2011; 148.9m in 2012, the year Brazil hosted the FIFA World Cup; 151.2m in 2013; 157.2m in 2014; 170.7 million in 2015, to the record breaking 185 million in 2016, the year of the Rio Olympics. In 2017, no record, but still the very respectable sales of 183 million tickets were achieved, a drop of just 1.5%, compared with 2016, but still the second best year on record.

The decline, for the reasons already mentioned, is likely to be more marked in 2018 with only 127 million tickets having been sold up until the end of September, but the market is already showing signs of recovery in October and early November. Kamitsuji mentioned both “A Star is Born”, which has sold over one million admissions in four weeks, and “Bohemian Rhapsody”, which sold 500,000 tickets over its first weekend and has since passed one million admissions and grossed close to US$12 million.

Panellists noticed that what was more encouraging is that these two films did not fill the normal blockbuster form of an established franchise or action character. All panellists, however, noted that both for international and domestic Brazilian releases, it was the top ten releases that did really well, with the other 400 titles struggling and offering room for improvement.

The average occupancy rates of the 3,316 screens in Brazil, the majority in multiplexes, has been around 19%, and this is likely to have fallen to 18 or 17 percent in 2018. But capacity is a problem whenever a major blockbuster is released. The expansion of screens in Brazil, now back to the levels of 1975, has also slowed in 2018 and this was put down to the current economic climate in Brazil that saw a slowing in the expansion of shopping centres where new screens would be located. Shopping Centre screens are also the most successful in Brazil in terms of revenues and tickets sales.

2016 was also a record year for Brazilian productions with 30.1 million tickets sold during the year, grossing some R$354.8 million, or approximately US$112 million. Seven Brazilian films sold over one million tickets in 2016, with 15 productions selling between 100,000 and a million tickets.

In 2017 Brazilian films sold just 18.5 million tickets, a fall of 38.5%, grossing R$253 million, or approximately US$79 million, from the release of 154 domestic productions. Only four Brazilian films sold over one million tickets in 2017 lead by Cesar Rodrigues’ “Minha Mãe É Uma Peça 2” (My Mom Is A Character 2), starring TV and theatre comedian Paulo Gustavo, which grossed R$89.2 million (US$27.8m) in 2017, which when added to its year end revenue from 2016 saw the film’s total rises to R$124.2m (US$38.8m). Other Brazilian films to pass the one million admission mark in 2017 were “Polícia Federal – A Lei É Para Todos” (1.38 million), “Os Parças” (1.3 million) and “DPA – Detetives do Prédio Azul” (1.2 million). Brazilian films had a market share of 16.4% of admissions and 18.9% of revenues.

2018 is looking better for Brazilian films at the box office with a 37.7% increase in sales up to the end of September, a period in which tickets to international releases fell 14.1%. Rio de Janeiro remains the state with the highest market share for domestic Brazilian releases.

Overall the top grossing film of the year in Brazil in 2017 was “Fast & Furious 8: The Fate of the Furious” that grossed US$41.7m from tickets sales of 8.5 million. The rest of the top ten was made up of “Justice League” (US$41m / 8.4m); “Beauty and the Beast” (US$40.6m / 8.3m); “Despicable Me 3”  (US$39.3m / 8.89m, the highest ticket sales of the year); “Wonder Woma” (US$ 34.2m / 7m); “Spider-Man: Homecoming” ($32m /6.7m); “Thor: Ragnarok” (US$31.2m / 6.4m) “Logan” (US$28.5m / 6.4m); “Minha Mãe É Uma Peça 2” (US$27.8m / 6.5m in 2017 and 9.3m in total) and The “Shack” (US$22.4m / 5.1m).

So far in 2018 the ten top grossing film through 2 December are “Avengers: Infinity War”, that has grossed US$66.7m; “Incredibles 2” (US$37.6m); “Black Panther” (US$37m); Brazil’s “Nada a Perder” (Nothing To Lose – US$33m); “Jumanji: Welcome to the Jungle” (US$24m); “Jurassic World: Fallen Kingdom” (US$21.3); “The Nun” (US$20.5); “Fifty Shades Freed” (US$19.7m); Hotel Transylvania 3: Summer Vacation” (US$19.5); and “Venom” (US$19.0).”

The Brazilian comedy “Os Farofeiros”, by Roberto Santucci, is 17th in the year’s overall box office having grossed approximately US$9.8m and sold 2.6 million tickets.

Optimism for 2019 comes from an extremely strong expected slate of releases, both international and domestic, that have a proven track record of getting the fans in Brazil through the door and in to the seats. Panellists also saw a boost of national optimism when the new Brazilian President takes power at the start of January, a “feel good” factor that should last at least six months. There is also no World Cup or Olympic distractions in 2019, although Brazil will host the Copa America from 14 June to 7 July.

Among RioMarket’s optimistic panellists, spread across two panels, were Marcos Oliveira of Universal Pictures Brasil, Patricia Kamitsuji of Fox-Warner, Paulo Pereira of Cinépolis, Marcelo Bertini of Cinemark, Bruno Wainer of Downtown Filmes, Silvia Cruz of Vitrine Filmes, Luiz Severiano Ribeiro Neto of Kinoplex, Edson Pimental of Globo Filmes, Leonardo Eddie of Urca Filmes, and Luana Rufino of ANCINE. The moderators were Caio Silva of ABRAPLEX and Mariza Leão of Morena Filmes.

 

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Critical Divide web sites receive over 150,000 visitors

4 Jun

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Two web sites produced by Critical Divide, braziltheguide.com and worldcuptheguide.com have between them been visited by more than 150,000 people. The target was reached on 3 June 2014 at which point the Brazil guide had received over 98,000 visitors and the World Cup guide over 54,000 visitors.

The visitors between them could fill the Maracanã Stadium in Rio de Janeiro twice over; or just the once going by the stadium’s capacity for the 1950 final.

For people who might need text versions of the sites to refer to when travelling or are off-line, Critical Divide has produced two low cost Kindle text versions that are available across the world from the respective Amazon sites.

Guide covers

 

Count Down to Experience Latin America by LATA

24 Apr

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Experience Latin America by LATA, the new b2b trade show bringing together key suppliers from Latin America with buyers from the UK and Europe, is on track for launch in less than eight weeks time. So far the event, which is being held between 16–18 June, at 40 Bank Street, in London’s Canary Wharf has attracted around 100 confirmed exhibitors from a cross section of suppliers operating in the region. LATA has also announced details of the seminar programme with two categories – ‘Uncover’ or ‘Discover’ seminars.

Exhibitors including tourist boards such as Brazil, Argentina, Chile, Costa Rica, Peru, Quito and the CTO; leading airlines serving the region such as AirEuropa, Avianca, British Airways, Caribbean, Copa, Iberia, LAN, TAM, TAP and United; hotel companies including Alvear, Belmond, Fasano Hotels, Grace Hotels and Inkaterra, are among those exhibiting and even leading cruise lines, such as Silversea, have recognised the promotional and business opportunities the event brings.

With delegates by invitation only and registration growing daily, the three-day show will bring together carefully-selected companies wishing to increase business to Latin America, including Brazil. Pre-scheduled meetings, inspiring seminars and plenty of networking opportunities should ensure a cross-section of Latin American suppliers and overseas buyers and media get ample opportunity to meet and network, learn about new products and strengthen existing relationships.

LATA chairman and Critical Divide director Chris Pickard said: “We are delighted by the response we have had for the first year from both the suppliers and the buyers – a true reflection of the interest from the UK and Europe in Latin America as a destination and the belief of the Latin American suppliers in the future growth of the UK outbound market.

“We did not make it easy for ourselves in holding the first Experience Latin America during the World Cup, especially when the tournament was in Latin America itself, but LATA is looking beyond 2014 and sees this very much as an annual event that will be a must do on the calendar of anyone involved in travel and tourism to Latin America.”

40 Bank Street, Canary Wharf, London

40 Bank Street, Canary Wharf, London

The seminar programme is a fundamental part of the experience for buyer and supplier delegates to engage, interact and learn at Experience Latin America. The ‘Discover’ and ‘Uncover’ seminars will provide education, inspiration and interaction for all delegates attending the event.

‘Discover’ seminars will be destination themed offering delegates the chance to learn about each region and specific product highlighting the incredible variety of experiences in Latin America.

‘Uncover’ seminars will look at the topical issues facing tourism to Latin America in general. Expert speakers and panellists will inform on current trends, perceptions and opportunities in Latin America, and highlight its enormous potential for increased business. Topics will include:-

  • Key sustainable tourism trends in Latin America for the next 10 years
  • How to get the most out of your social and digital media strategies
  • Routes to the UK market
  • Why adventure travel is essential to the future of tourism in Latin America
  • Key European booking trends
  • Growing niche markets in Latin America
  • How hotel and transport safety in Latin America affects you
  • Trends in cruising in Latin America.

The Experience Latin America social programme will kick off with an official launch party on 16th June sponsored by Air Europa.

Critical Divide joins the UK travel trade debate on the 2014 World Cup in Brazil

25 Oct

TTG World Cup

Critical Divide has joined the travel trade debate in the UK about the 2014 World Cup by Christopher Pickard contributing to an article about the tournament in TTG.

Click on article above to read.

TTG Cover

 

Claudia Sender appointed CEO of TAM Airlines

25 May

Claudia Sender - TAM

Claudia Sender, previously vice-president of the Brazil Domestic Business Unit of TAM Airlines, has been appointed the company’s CEO. Sender, 38, joined TAM Airlines as the Commercial and Marketing Vice-President on 15 December 2011 and, after the merger with LAN, became head of the Brazil Domestic Business Unit, with her responsibilities expanded to include the entire customer service structure. Prior to joining TAM, Sender was Marketing Vice-President at Whirlpool Latin America, where she worked for seven years, and a consultant at Bain & Company, where she worked on projects for large companies in various industries, including TAM and other carriers in the global airline industry.

Sender has a bachelor’s degree in chemical engineering from the Polytechnic School at the University of São Paulo (USP), and received an MBA from Harvard Business School.

TAM unveils new First Class cabin and Sao Paulo lounge

1 Dec

TAM First Class 2012 01

TAM Airlines new Boeing 777s are the first to feature a new interior design and cabin developed exclusively for the airline by the British company, Priestmangoode.

The new First Class cabin presents the idea of a living room. The environment is personalised, providing more privacy and interaction with the new sleeper seat, entertainment system, and lighting. There is also a couch, individual closets, lamp, dining table, cushions, a Nespresso service, and a library with books, editions of Wallpaper guidebooks as well as general interest magazines.

TAM First Class 2012 02

TAM Airlines has also inaugurated its third VIP lounge in São Paulo’s International Airport (Guarulhos). The new space is located in Terminal 2.

Covering 540 square meters and with capacity of 174 seats, the room is decorated with furniture, materials, textures and colours that evoke the comforts of a house in a concept called “From Home to Home”. It also offers Wi-Fi, snacks, beverages, two TV lounges, a business centre, shower room, and a family area with computers for children.

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FIFA World Cup Posters for 2014

27 Nov

FIFA has launched a series of 12 posters for the 2014 World Cup in Brazil. One for each of the host cities. You can see them all HERE.

FIFA has also announced that the mascot for the 1014 World Cup will be called Fuleco, a fusion of the Portuguese words for football (futebol) and ecology (ecologia).

 

Fuleco – The 2014 Mascot