The Brazilian Embassy in London along with ESPN hosted a reception and screening to mark the opening of the FIFA 2014 World Cup in Brazil on 12 June. The embassy also organised Brazil Day in Trafalgar Square that attracted thousands of Londoners interested in getting a little taste of Brazilian food and culture.
Two web sites produced by Critical Divide, braziltheguide.com and worldcuptheguide.com have between them been visited by more than 150,000 people. The target was reached on 3 June 2014 at which point the Brazil guide had received over 98,000 visitors and the World Cup guide over 54,000 visitors.
The visitors between them could fill the Maracanã Stadium in Rio de Janeiro twice over; or just the once going by the stadium’s capacity for the 1950 final.
For people who might need text versions of the sites to refer to when travelling or are off-line, Critical Divide has produced two low cost Kindle text versions that are available across the world from the respective Amazon sites.
To mark the opening on the World Cup on 12 June, Trafalgar Square in London will be hosting Brazil Day, a free festival celebrating Brazil’s culture and its passion for football. The event that runs from noon to 7 pm, is being organised by Brazil’s Ministry of Sport, Ministry of Culture and by the Embassy of Brazil in London, which is located in Trafalgar Square. It is also supported by the Mayor of London.
The event will include live music, DJs, dance lessons, capoeira and much more. The event, however, will not include the screening of the opening match between Brazil and Croatia that kicks off at 9 pm, but a football zone will offer games and activities for all ages, including an inflatable football pitch and a photo-op with a life-size picture of the Brazilian national team.
There will also be stalls selling typical Brazilian street-food and snacks, along with smoothies and soft drinks made from exotic Amazonian fruits.
The Embassy says that fans of all nations that want to get into the spirit are invited to wear the Brazilian national colours of yellow, green and blue.
Critical Divide in partnership with M-Press has launched a text only Kindle version of its popular worldcuptheguide.com web site.
The guide aims to help to satisfy the demand of people travelling to Brazil or simply watching the tournament at home who would like to have the information on www.worldcuptheguide.com to hand, even when the are off-line. In the UK the guide sells for just £1.89.
To access Amazon UK’s Kindle store CLICK HERE
It is also at a similar low price on Amazon stores around the world. To access and links to Amazon’s global network of stores CLICK HERE
A kindle version of the site – www.braziltheguide.com – will shortly be published.
Julien Temple’s “Rio 50 Degrees” (AKA: Children of the Revolution), in part developed and produced by Critical Divide, will screen as the first episode of Alan Yentob’s Imagine series at 22.30 on BBC One on Sunday, 18 May.
The film, produced by Mike Downey and Sam Taylor’s F&ME, paints a picture of a city under transformation as Rio de Janeiro prepares to host two of the world’s largest and most high-profile sporting events: the 2014 FIFA World Cup and the 2016 Olympic Games.
Julien Temple had filmed previously in Rio with the Sex Pistols, Ronnie Biggs and Mick Jagger.
Critical Divide’s braziltheguide.com site topped the Google ranking for people in the UK searching for a guide to the 2014 FIFA World Cup in Brazil, another Critical Divide site, worldcuptheguide.com, was ranked third out of 549 million search results.
Due to the interest in the sites a basic Kindle text version of both sites will shortly be available on Amazon and published by M Press Media.
Festival de Cannes has released two versions of this year’s poster. A stylish image of Marcello Mastroianni from Federico Fellini’s “8½’ which screened in Cannes in 1963.
The poster is the work of Hervé Chigioni and his graphic designer Gilles Frappier.
On being shown the posters for the 67th Festival de Cannes, Chiara Mastroianni, Marcello’s daughter, said: “I am very proud and touched that Cannes has chosen to pay tribute to my father with this poster. I find it very beautiful and modern, with a sweet irony and a classy sense of detachment. It’s really him through and through!”
To mark the two year countdown to the start of the FIFA World Cup in Brazil on 12 June 2014, Critical Divide has announced the launch of the site World Cup: The Guide (www.worldcuptheguide.com), which will complement the company’s existing web site, Brazil the Guide (www.braziltheguide.com).
World Cup: The Guide will offer useful advice and tips for fans (and the teams) making plans to travel to Brazil to see the World Cup in 2014 or the Confederations Cup in 2013.
Critical Divide has also announced that it has another series of sites in development which will include Berlin the Guide (www.berlintheguide.com); Cannes the Guide (www.cannestheguide.com); Oscars the Guide (www.oscarstheguide.com) , and the already announced, Rio the Guide (www.riotheguide.com).