Abba Super Troupers The Exhibition opened at the O2 in London on 6 December 2019 and is scheduled, to the delight of Abba fans visiting London, to run through 31 August 2020.
The new exhibition occupies a 14,000 square foot space within London’s home of music, offers a musical journey into the phenomenon that is ABBA (Agnetha Fältskog, Björn Ulvaeus, Benny Andersson, and Anni-Frid (“Frida”) Lyngstad) while offering visitors a time capsule of the 1970s and 1980s, a period when the band’s eight albums and many singles dominated the global charts.
The exhibit charts their music, lyrics, creative process and influence as one of the most iconic pop bands of the modern age. It examines ABBA’s rise to global superstardom through a series of atmospheric rooms, exploring each of ABBA’s multi-million selling albums, alongside the band’s personal and public journey.
ABBA first burst onto the UK music scene with a dazzling win on 6 April 1974 at the Eurovision Song Contest at the Brighton Dome, with the song that would become their first UK chart-topper, “Waterloo”.

The exhibition has been conceptualised and curated by Jude Kelly CBE, a renowned theatre director and the former artistic director at The Southbank Centre.
ABBA: Super Troupers The Exhibition displays an array of objects that include:
- Personal artefacts from each musician’s youth that provide an insight into their pre-ABBA lives, including Björn’s school report, his military book and photographs from his time in service, and pictures of a 13-year-old Frida in a jazz band as a beatnik teenager.
- Key items from the height of the band’s heyday, reflecting on both the personal – such as a collection of behind the scenes photos taken of the band on their ‘77 Australian “Arrival” tour – and the professional, with iconic items from the height of their success, including a limited-edition replica of the ‘Star Guitar’ played at Eurovision ’74, signed by all four members; over 40 Gold Discs from ABBA’s personal archive, including “Dancing Queen”, their biggest selling single, worldwide; a collection of exquisitely designed, image-defining costumes and personal clothing.
- A recreation of superfan Andrew Boardman’s Manchester living room, a veritable shrine to ABBA memorabilia. Andrew began collecting 40 years ago, having fallen under the band’s spell when, at age 16, he first attended an ABBA concert. This room explores the notion that ABBA may have the most ardent and committed fans of any contemporary band.

Visitors are fully immersed in the ABBA story through the ABBA: Super Troupers The Exhibition’s theatrical staging, including:
- A recreation of the Eurovision Song Contest stage at the Brighton Dome, where, from lush deep theatre seats, fans can watch the performance.
- Multiple photo-opportunities, where attendees can capture themselves beside:
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- A full-sized replica of the helicopter that graced the cover of “Arrival’.
- Replicas of the iconic “Super Trouper” album cover costumes.
- A life-size replica of the scoreboard that saw ABBA secure Eurovision Song Contest victory (despite null points from the United Kingdom…).
- A glimpse inside the band’s POLAR Studios, where the hard-working pop perfectionists refined their defining harmonised sound, with interactive elements that include a voice recording booth and mixing desk.
- Ending the experience on a high, guests are invited to sing, dance, add to fan mail, explore memorabilia and indeed say “Thank You For The Music” in The Legacy finale, as a specular audio-visual backdrop documents the very best of the band’s successes.

TICKETS
Tickets are sold in 30-minute entry slots. Anticipated average dwell time within the exhibition is 90 minutes.
Adult £27
Adult Return £59 (up to a maximum of 4 visits)
Child £13.50 (children under 5 go free)
Tickets available at abbasupertroupers.com or by calling 08442 491 000*
OPENING TIMES
Mon – Wed 10.00 until 19.30 (last ticket 18.00)
Thu – Fri 10.00 until 20.30 (last ticket 19.00)
Sat – Sun 09.30 until 19.30 (last ticket 18.00)
Closed 25th December 2019 and 1st Jan 2020
Some Fun ABBA Facts…
- At the Grand Hotel in Brighton on the eve of Eurovision, quite by accident, ABBA discovered that the organisers had booked them into the Napoleon suite. They took it as a good omen.
- Least glamorous fact – in 1979, ABBA fronted a poster for British Rail and Keep Britain Tidy
- In 1973, ABBA competed in Melodifestivalen (the Swedish qualifying competition for the Eurovicion Song contest) with “Ring Ring” but only came third.
- When ABBA won Eurovision in Brighton with Waterloo, the UK gave them ‘nul points’.
- 3.5 million people applied for tickets to their 1977 London tour dates.
- Lasse Hallström, who directed ABBA: The Movie and most of the band’s videos was nominated for Oscars for his direction on My Life as a Dog and The Cider House Rules. He also directed What’s Eating Gilbert Grape and Chocolat.
- ABBA scored their first number one album in the US in 2008. It was the film soundtrack to Mamma Mia.
- By the age of 19 Agnetha was already one of the most popular singer in Sweden.
- ABBA Gold is one of the best-selling albums of all time in the UK, outselling Sgt Pepper’s. Lonely Hearts Club Band and second only to Queen’s Greatest Hits.
- For the Sex Pistols’ 20th anniversary shows, John Lydon (an ABBA fan since early Seventies) wanted to walk onstage to ‘Dancing Queen’ in a bid to highlight how bad music was before punk – but, despite Lydon’s intentions, the crowd roared their approval and started dancing as soon as the ABBA hit kicked in.
- Already a household name, Agnetha played Mary Magdalene in the 1971 Swedish production of Jesus Christ Superstar.
- Arrival was ABBA’s fourth LP but was their first studio release to hit the Number One spot in the UK (ABBA’s Greatest Hits went to No. 1 first).
- Anni-Frid is a mezzo and Agnetha is a soprano.
- ABBA never officially broke up. In 1982 they decided to have a rest. It just went on a while.
- Both Led Zeppelin and Genesis recorded at Abba’s POLAR Studios.
- After finally deciding on the name ABBA Benny flipped his “B” horizontally during a photo shoot. This inspired their official logo, though it was later given a proper design by Rune Soderqvist.
- In 1973 after she had given birth to their daughter, Linda, Agnetha was replaced on their German tour by a lookalike. She was a local singer and friend of Anni-Frid called Inger Brundin.
- A 1976 ABBA TV special, filmed in Australia, got more views than the 1969 moon landing in that country.
- ABBA were the very first group from a non-English-speaking country to achieve top spots in charts in all English-speaking countries including Canada, Ireland, Australia and New Zealand, South Africa, the United Kingdom and the United States.
Mamma Mia: The Party!
The O2 is also home to the Abba dining and party experience, “Mamma Mia! The Party”. To book and more information CLICK HERE
