Tag Archives: LATA Foundation

Winners of the 2018 LATA Achievement Awards @ ELA

15 Jun

The Latin American Travel Association (LATA) has revealed the winners of the LATA Achievement Awards for 2018. They were announced on 11 June during the B2B travel conference Experience Latin America (ELA).

Now in its 8th edition, the LATA Achievement Awards recognises individuals and/or companies who have made an exceptional contribution to the development of travel to Latin America.

The winners were voted for by a judging panel led by AITO Chairman Derek Moore and including Aneil Bedi, M&C Saatchi; Barbara Kolosinska, C&M Recruitment; Quinn Meyer, CREES Manu and Danny Callaghan, LATA, and they were:


Winner: Australis

Australis was awarded for providing an unforgettable cruise experience that includes travelling to some of the most remote regions of the world such as Cape Horn. The tours have resulted in outstanding customer satisfaction rates.

Runner-up: Aqua Expeditions

Aqua Expedition was recognised for combining high-quality accommodation with immersive Amazon experiences such as their recently launched 2018 hosted departures.


Winner: Belmond

Belmond was awarded for launching the first-ever luxury sleeper train in Latin America: the Belmond Andean Explorer. The trip takes guests to over 4,000 metres above sea level and travels through areas of the Andes that are not usually accessible to tourists, whilst offering in the epitome of luxury.

Runner-up: Maya Trails

Maya Trails was recognised for identifying the glamping market as one that has potential growth in Latin America, and for developing a tour called the ‘Mayan Community Glamping Trek’ that combines trekking in Guatemala with overnight stays in luxurious accommodation.


Winner: Air Europa
Air Europa was awarded for its continent-wide support and for the introduction of the new 22 Dreamliner aircraft, demonstrating that the airline is investing heavily into its long-haul business, with the benefit of reduced fuel usage, fewer emissions and less noise pollution.

Runner-up: Norwegian Airlines
Norwegian Airlines was recognised for successfully disrupting the well-established Latin American aviation scene by launching its low-cost service to Buenos Aires and for creating an internal flight network servicing 72 Latin American destinations, opening up the destination to European travellers.


Winner: Audley Travel

Audley Travel was awarded for going above and beyond to offer excellent training opportunities to its sales team with the aim of developing their product knowledge. For example, the company introduced an induction scheme during which staff are hosted in Latin America as a guest for one month. The programme has delivered impressive results with productivity up by 20%.

Runner-up: Aqua Expeditions

Aqua Expeditions recognises that its employees are at the heart of the business and has developed a number of company schemes to ensure staff satisfaction. Some of the company’s initiatives include offering child benefits to all employees, and a ‘School for Parents’ scheme providing support to staff with young families.


 Winner: EcoCamp Patagonia

EcoCamp Patagonia was awarded for being one of the few operations permitted in the Torres del Paine National Park. The property is based on the design of indigenous houses in geodesic domes that blend in with the landscape. 90% of the power is provided from solar and hydroelectric sources.

Runner-up: Hacienda AltaGracia

Luxury Hotel Hacienda AltaGracia was recognised as one of the leading properties in Latin America offering a completely authentic Costa Rican experience. Visitors can engage with local communities and learn about traditional customs by joining a variety of programmes at the hotel.


Winner: Amazon Nature Tours

Amazon Expedition Cruise Company, Amazon Nature Tours was awarded for its multi-faceted and strategic commitment to responsible tourism by ensuring operations have a minimal impact on the environment and for sharing the economic benefits of tourism with local communities.

Runner-up: Condor Travel

Condor Travel was recognised for its commitment to the environment and sustainable tourism highlighted by the creation of an NGO that manages the company’s social-environmental programme, and for its work with reforestation projects, and low-income families.

Highly Commended: Tierra Atacama

Tierra Atacama was highly commended for being the first hotel in South America to be 100% solar-powered, and for its exceptional sustainability measures including a water system that has eliminated all plastic bottles from the property.


Winner: Cox and Kings

Cox & Kings was awarded for its 2017 co-marketing campaign with PromPeru that highlighted Peru’s central tourism attractions and resulted in a 150% uplift in unique page views on Cox & King’s Peru page on their website and a 30% increase in bookings made to the destination.

Runner-up: Journey Latin America

Journey Latin America was recognised for its 2017 ‘TV and Cinema’ multi-platform campaign. The campaign showcased key aspects of Latin America, whilst being successful in raising awareness of the JLA brand and strategically targeting a specific demographic.


Winner: Peak DMC

Peak DMC was awarded for demonstrating its commitment to high-quality and safe tours by ensuring all staff receive real-life scenario training with paramedic instructors.

Runner-up: Cascada Expeditions

Cascada Expeditions was recognised for its efforts to offer guests a fully immersive Latin American experience by continuously seeking new programmes and developing new tours in lesser-known countries.

Highly Commended: Vapues Tours

Vapues Tours was highly commended for its environmental and sustainable tourism efforts such as working with university students to teach them about the importance of the environment.


Winner: Latin Routes

Latin Routes was awarded for its diverse growth strategy, resulting in a turnover growth of over 150% in the last three years, as well as its commitment to pushing sales through travel agents.

Runner-Up: Cox & Kings

Cox & Kings was recognised for its dedication to increasing tourism to Latin America from the UK, and for piloting travel to the region through joint marketing work with tourist boards, one of which resulted in a 30% increase in bookings to Peru.



Dr Jago Cooper honoured with LATA Media Award at reception in the Palace of Westminster

7 Feb
Dr Jago Cooper of the British Museum was presented with the LATA Media Award for 2105 by LATA Chair, Byron Shirto, and the Baroness Hooper

Dr Jago Cooper of the British Museum was presented with the LATA Media Award for 2105 by LATA Chair, Byron Shirto, and the Baroness Hooper

The archaeologist and curator of the Americas at the British Museum, Dr Jago Cooper, has been honoured with the LATA media award for 2015 for his September 2014 BBC series Lost Kingdoms of Central American. The presentation took place on Wednesday, 4 February during the All-Party Parliamentary British-Latin American Group and Latin American Travel Association’s tenth annual reception ceremony, which was held in the Palace of Westminster and hosted by The Baroness Hooper CMG and LATA chairman Byron Shirto.

Dr Cooper follows in the footsteps of the supermodel Lily Cole, who received the award in 2014 for her film about and her work in the Amazon rainforest, in 2013 it was Michael Palin and in 2012 Jonathan Dimbleby.

Baroness Hooper, House of Lords life peer and president of the Anglo Latin- American Foundation, was also inducted into the LATA Hall of Fame, an honour bestowed on outstanding individuals and in recognition of the vital contribution she has made in the development of LATA and realtions with Latin America over the years.

The Baroness Hooper is inducted into the LATA Hall of Fame  (LtoR) LATA chair, Byron Shirto; Baroness Hooper; LATA Foundation Trustee, Chris Pickard; and LATA Vice Chair, Sue Faithfull.

The Baroness Hooper is inducted into the LATA Hall of Fame (LtoR) LATA chair, Byron Shirto; Baroness Hooper; LATA Foundation Trustee, Chris Pickard; and LATA Vice Chair, Sue Faithfull.

The Rt Hon Hugo Swire MP, Minister of State for the Foreign and Commonwealth office, a role that includes responsibility for Latin America, delivered the keynote speech, while Critical Divide’s Christopher Pickard spoke on behalf of the LATA Foundation, for which he is a trustee.

Rt Hon Hugo Swire MP addressing the reception

Rt Hon Hugo Swire MP addressing the reception

Chris Pickard, of Critical Divide, spoke on behalf of the LATA Foundation

Chris Pickard, of Critical Divide, spoke on behalf of the LATA Foundation


More photos from the reception can be viewed on the LATA Fecebook page CLICK HERE

LATA Travel Writers Awards 2014

13 May

LATA Media Awards

The Latin American Travel Association (LATA) has announced the winners of its 2014 Media Awards, held at the National Geographic Store in Knightsbridge, London on 12 May 2014. The winners were those who, in the opinion of the LATA judges, had written the most inspiring travel articles on one of the Latin American countries represented by the organisation.

Sunday Times travel journalist Chris Haslam took top prize in the consumer newspaper category with his Brazil feature entitled ‘Brazilliant’, published in the Sunday Times on 6 December 2013; a round up of the country’s many attractions linking in with the forthcoming World Cup being held in Brazil. Wendy Gommersall’s Mail on Sunday feature ‘Mexican Wave’ was highly commended and Vincent Crump’s Peruvian foodie piece ‘In Deepest Delicious Peru’ for the Sunday Times received a special mention.

Emma Gregg took the award in the consumer magazine category for her Peru feature ‘Welcome to the Jungle’ published in National Geographic Traveller; highly commended certificates were awarded to Nick Boulos for his piece on the Galapogos for Wanderlust; Laura Fowler’s ‘Where to Stay on Brazil’s Coolest Coast’ piece on Bahia for Conde Nast Traveller and Peter Browne’s ‘Welcome to the Party’ feature on Uruguay also published in Conde Nast Traveller.

The award for the best travel trade press feature went to Joanna Booth for her ‘Why The Long Face?’ piece on Easter Island, published in Travel Weekly’s guide for agents selling luxury products ‘Aspire’. Lauren Holmes writing about Rio ‘Beach and Beyond’ for TTG Luxury was highly commended and Jenny Southan was given a special mention for her piece on Rio, published in Business Traveller that successfully crossed between the B2B and consumer readership.

LATA Chairman and Critical Divide Director Chris Pickard said: “The standard of entries this year was higher than ever, which made the judging process very difficult. The LATA membership really appreciates the continued enthusiasm and interest from the media for all things Latin America and there is certainly no shortage of editorial coverage. Some of our members are very niche with small marketing budgets so the coverage is especially valuable and helpful to draw attention to the many and diverse attractions of Latin America.

“All winners are to be applauded but of all the entries Chris Haslam’s feature on Brazil for the Sunday Times was the front runner. A strong informative piece with good use of the World Cup hook to promote an alternative Brazil. Emma Gregg’s (photo) piece on Peru for National Geographic Traveller made you want to visit the jungle and gave a good feel for the experience.”

LATA Travel Writer Awards 02

The LATA Travel Writers of the Year Awards were judged by members of the LATA committee. Winners were presented with a variety of prizes including restaurant vouchers for Martin Morales’ Peruvian kitchen, Andina, and from Las Iguanas, wines from Garzon of Uruguay and copies of the first 1924 edition of the South American Handbook.

Earlier this year, LATA honoured the actress, super model and environmentalist, Lily Cole, with the LATA Media Award for 2014. Ms Cole had visited the Amazon in Brazil where she directed her own short film “Wild Rubber” She is also an ambassador for Sky Rainforest Rescue and the WWF (World Wildlife Fund), who between them are committed to saving a billion trees in the Amazon through green economics.

Full results on the LATA Facebook page

LATA Foundation Quiz

12 Apr


The annual LATA Foundation Pub Quiz, hosted by British Airways/Iberia, will take place on Tuesday, 6 May at the Railway Tavern close to Liverpool Street Station. Tickets in support of the LATA Foundation cost £15 per person.

For more information, or to register your team, contact rsvp@latafoundation.org.


Latin Frenzy

12 Sep


Tickets are now on sale for the Latin Frenzy on Wednesday 9th October at Guanabara in Covent Garden. This is a major fundraiser for the LATA Foundation and La Vida.

It promises to be a fantastic evening of entertainment, food and dance from around Latin America featuring the Latin fusion band WARA as well as Mariachi El Mexicano, traditional Bolivian dancers, a tango show, samba dancers and a bossa nova performance. DJ Limão will also be there to keep guests dancing to the early hours!

CLICK HERE for full details

Chris Pickard re-elected chairman of LATA

6 Jun

CNN Business Traveller CP 02

The Latin American Travel Association (LATA) has held the first meeting of its new executive committee for 2013/14. During the meeting Critical Divide’s Chris Pickard was re-elected chairman. The other officers for 2013/14 are Sue Faithfull – Vice Chairman, Byron Shirto – Honorary Secretary, Lesley Roberts – Treasurer, Ed Paine – LATA Counsellor.

The full LATA committee for 2013/14 is:

Amanda Sweeney (Rainbow Tours)
Byron Shirto (Talking Stick Marketing)
Chris Pickard (Critical Divide)
Claudia Morales (Branding Latin America)
Colin Stewart (Air Europa)
Edward Paine (Last Frontiers)
Lesley Roberts (United Airlines)
Liza Masias (Inkaterra)
Lupita Ayala (Mexico Tourism Board)
Lyn Hughes (Wanderlust)
Priti Mehta (Silversea Cruises)
Ray Blok (British Airways / Iberia)
Sara Nozal (Aviacircle)
Simon Heyes (Senderos)
Sue Faithfull (Brazilian Chamber of Commerce)
Wendy McNeill (Americas)

LATA @ Destinations 2013

5 Feb
LATA Speakers Destinations 2013 2

LATA Speakers: Chris Pickard, David Gilmour, Claire Antell, Ed Paine.

LATA Stand

LATA Stand

LATA Destination BannerLATA Stand Destinations