Tag Archives: TAM

Claudia Sender appointed CEO of TAM Airlines

25 May

Claudia Sender - TAM

Claudia Sender, previously vice-president of the Brazil Domestic Business Unit of TAM Airlines, has been appointed the company’s CEO. Sender, 38, joined TAM Airlines as the Commercial and Marketing Vice-President on 15 December 2011 and, after the merger with LAN, became head of the Brazil Domestic Business Unit, with her responsibilities expanded to include the entire customer service structure. Prior to joining TAM, Sender was Marketing Vice-President at Whirlpool Latin America, where she worked for seven years, and a consultant at Bain & Company, where she worked on projects for large companies in various industries, including TAM and other carriers in the global airline industry.

Sender has a bachelor’s degree in chemical engineering from the Polytechnic School at the University of São Paulo (USP), and received an MBA from Harvard Business School.


TAM Airlines to join oneworld alliance in 2014

7 Mar
Bruce Ashby, CEO oneworld; Tom Horton, President oneworld; Ignacio Cueto, CEO LAN Airlines and Damián Scokin, CEO LATAM International.

Bruce Ashby, CEO oneworld; Tom Horton, President oneworld; Ignacio Cueto, CEO LAN Airlines and Damián Scokin, CEO LATAM International.

LATAM Airlines Group has chosen oneworld to be its global alliance for all its airlines. With this decision – announced on 7 March at a oneworld meeting in Hong Kong – TAM Airlines will now become a member of oneworld, joining LAN Airlines and 11 other member airlines, including British Airways.

TAM will withdraw from the Star Alliance during the second quarter of 2014, on a date to be announced later in 2013. The airline plans to officially join oneworld as soon as it leaves Star Alliance. From that date, TAM passengers will be able to accumulate kilometres/points by flying on any oneworld member airline. Until then, they will continue to receive the benefits offered by the Star Alliance.

“We have evaluated all the existing possibilities and chose the alliance that offers the best benefits to our passengers, in addition to the best connectivity and products, as well as the greatest synergies for the LATAM Airlines Group. We are very happy with our decision,” says Enrique Cueto, CEO, LATAM Airlines Group. “With the incorporation of the LATAM Airlines Group in to oneworld, passengers flying with us will be able to book trips through the oneworld network of destinations and connect from any of the 950 destinations.”

TAM Airlines and TAM S.A. CEO Marco Antonio Bologna adds that the decision to join oneworld “is important news for TAM passengers and we are focused on ensuring a smooth transition to the company, for our partners, and, most importantly, our clients”. According to Bologna, TAM “is joining a growing alliance, that is able to offer the best connection options to our passengers.”

oneworld’s CEO, Bruce Ashby, said: “We are delighted that, after its comprehensive review of alliance options, LATAM not only decided to have LAN remain on board oneworld, but also to include TAM and all the other passenger airline subsidiaries in the LATAM group as well. This solidifies oneworld’s long-standing position as the alliance leader in Latin America and provides an even more attractive proposition for frequent international travellers the world over. We look forward to working with LATAM to ensure a smooth transition to oneworld.”

Currently, oneworld members include airberlin, American Airlines, British Airways, Cathay Pacific, Finnair, Iberia, Japan Airlines, LAN, Malaysia Airlines, Qantas, Royal Jordanian and S7 Airlines, as well as 30 affiliates. SriLankan Airlines and Qatar Airways are in the process of joining the alliance.

During the event in Hong Kong on 7 March, the executives also announced the entry of LAN Colombia in to oneworld as an affiliate member. This will also occur during the fourth quarter of 2013, when it will join other LAN affiliate airlines LAN Argentina, LAN Ecuador and LAN Peru, reaffirming LAN’s 13-year membership in oneworld.

TAM Airlines wins another award for its wines

5 Feb

Executive class wines 2012

TAM Airlines has won another of the top categories in Business Traveller’s prestigious “Cellars in the Sky”; awards that recognise airlines for the quality of the wines served on board their aircraft. The Brazilian company has received the award for the best red wine served in Business Class during 2012. The wine in question is Château Bel-Air-Ouÿ, 2007, a Saint-Emilion Grand Cru produced in Bordeaux (France). The winning wine is produced for TAM by one of France’s most respected winemakers, Jean-Luc Thunevin.

In February 2012 TAM won awards at “Cellars in the Sky” for the best red wine served in First Class, Clos Canon 2008, and also took the award as the airline with the most improved First Class wine cellar. In 2009 TAM was chosen by “Cellars in the Sky” to serve the best white wine in First Class with Michel Picard Puligny-Montrachet 1er Cru “Les Chalumeaux” (2006).

Business Traveller, one of the world’s leading and most influential magazines targeted at the global business traveller, has annually organized the “Cellars in the Sky” awards since 1985. For eight months, a panel of five leading experts will have blind tasted over 250 wines served in the First Class and Business Class of the world’s leading airlines. To choose the winners the four independent judges considered that at altitude it is the elegance and subtlety of wines, and the delicate balance between acidity and alcohol, that is important.

TAM unveils new First Class cabin and Sao Paulo lounge

1 Dec

TAM First Class 2012 01

TAM Airlines new Boeing 777s are the first to feature a new interior design and cabin developed exclusively for the airline by the British company, Priestmangoode.

The new First Class cabin presents the idea of a living room. The environment is personalised, providing more privacy and interaction with the new sleeper seat, entertainment system, and lighting. There is also a couch, individual closets, lamp, dining table, cushions, a Nespresso service, and a library with books, editions of Wallpaper guidebooks as well as general interest magazines.

TAM First Class 2012 02

TAM Airlines has also inaugurated its third VIP lounge in São Paulo’s International Airport (Guarulhos). The new space is located in Terminal 2.

Covering 540 square meters and with capacity of 174 seats, the room is decorated with furniture, materials, textures and colours that evoke the comforts of a house in a concept called “From Home to Home”. It also offers Wi-Fi, snacks, beverages, two TV lounges, a business centre, shower room, and a family area with computers for children.



Las Iguanas and RC&VB launch Rio Botequims for London Olympics

23 Jul

Las Iguanas, already established as the UK’s leading collection of Latin American restaurants and bars, is bringing an extra touch of the tastes and spirit of Rio de Janeiro to Britain to brighten up the summer of 2102.

As of 27 July, and in time for the London Olympics, Rio Botequims have been popping up all over the UK in Las Iguanas restaurants in partnership with the Rio Convention & Visitors Bureau, Riotur, TAM Airlines and others.

The choice of Las Iguanas to feature Rio de Janeiro – the world’s most glamorous and exciting tropical city – is no accident as it is Rio that in 2016 will be the next city to host the Summer Olympic and Paralympic Games after London.

And before 2016, Brazil and Rio will also be hosting the Confederations Cup in 2013, along with the Judo World Championship and the Canoe Sprint World Championships. Then in June and July 2014, the eyes of world will be on Brazil and Rio for the 20th FIFA World Cup.

So there has never been a better time in Britain to get in step, find the Carioca rhythm, and learn a little bit more about Rio de Janeiro and Brazil, and the tastes and spirit that help the city and country tick.

So how do you describe what a botequim (“bo-teh-king”) is to the British?

It is far too simple to suggest that a botequim is the Brazilian equivalent of the British pub, but it is a legitimate heir to the old taverns, serving food in healthy portions at accessible prices. Botequims are part of the cultural identity of Rio de Janeiro, and developed from the Spanish bodega and Portuguese botica to emerge as the Brazilian boteco – or botequim – in the second half of the 19th century.

A botequim is essentially a place to eat, drink and be merry. A place for friendly and lively conversation, good company, tasty and interesting food, and drinks that range from coffee to caipirinhas, via a cerveja gelada, or an ice-cold Brahma beer. A botequim is also a state of mind.

In the spirit of the Rio botequims, Las Iguanas is inviting its customers across the UK to come and enjoy the tastes and spirit of Rio this summer, and discover how to be a Carioca, as the residents of Rio are known.

As well as offering customers in all its restaurants the opportunity to try a special menu – Rio Botequim Seleção – Las Iguanas, the Rio Convention & Visitors Bureau, and their partners are also staging a number of culinary, cultural and sporting activities over the period of the Olympics, especially in London at the Royal Festival Hall, O2, Spitalfields, and Stratford Westfields restaurants.

Wednesday, 1 August, will see a gathering of the UK travel trade and media for lunch at the “Rio Botequim” in the Las Iguanas Royal Festival Hall, while the same venue will also host a reception for the UK film industry on Thursday, 2 August.

There is also the opportunity in all the Las Iguanas restaurants for customers to win trips to Rio de Janeiro to discover the city, and enjoy its warmth, hospitality and beauty, as well as the city’s many botequims, restaurants, clubs and bars, and the beach.

And just as the success of the Brazilian football team has always been built on teamwork, so will the success of the Rio Botequim programme. Joining the Rio Convention & Visitors Bureau and Las Iguanas are Riotur, the Secretary of Sport for Rio, Rio Film Commission, Sport TV and TAM Airlines, among others. Together the partners are all looking and planning to help make it a “Carioca” summer for Britain to remember.

For more details of what is happening at the Rio Botequims and in Las Iguanas over the Olympic period, visit the Las Iguanas web site, www.iguanas.co.uk; follow on Twitter (@las_Iguanas or @RioDiary) or Facebook (www.facebook.com/pages/Las-Iguanas/48003656683).

TAM Airlines named “Best Airline in South America”

12 Jul

For the second consecutive year, TAM Airlines has been named the winner of two major categories at the Skytrax “World Airline Awards”. TAM was named “Best Airline in South America” and “Best Airline Staff in South America”. The 2012 awards were announced on 12 July by Skytrax during the Farnborough International Airshow.

Manoela Amaro, TAM’s marketing director, acknowledged the recognition of its passengers and stressed the importance of the award to the airline: “Repeating the feat for a second year in a survey as important as that undertaken by Skytrax, involving more than 18 million passengers from over one hundred and fifty countries, and involving more than 200 airlines, is proof that TAM is on the right track, and continues to work to offer an unforgettable travel experience to its customers.”

LAN and TAM create LATAM Airlines Group

22 Jun

LAN Airlines S.A. (which has been renamed LATAM Airlines Group S.A.) and TAM S.A. report that they have successfully completed the exchange offer and merger through which they have combined their businesses and created the LATAM Airlines Group S.A. LATAM Airlines Group S.A. will offer passengers more flights to more destinations than any other affiliated group of airlines in South America, initially reaching around 150 destinations in 22 countries and transporting cargo to 169 destinations in 27 countries.

As previously announced, the transaction was carried out through an exchange offer in which TAM’s shareholders could elect to exchange their TAM shares for LAN shares at a ratio of 0.9 LAN shares for each TAM share. The offered LAN shares will be delivered in the form of BDRs (Brazilian Depositary Receipts) in Brazil and ADRs (American Depositary Receipts) in the United States. The exchange offer, which was completed with the auction on 22 June 2012, was subject to the condition that more than two thirds of the TAM shares that participate in the offer agree with the deregistration of TAM as a public company in Brazil. This delisting condition was satisfied when 99.9% of the participant shares agreed with TAM’s deregistration. The tendered shares together with the TAM shares committed by the TAM controlling shareholders represented 95.9% of the total outstanding shares of TAM.

“The creation of this group of airlines is an opportunity to take South America to the world and to allow us to position ourselves to operate in an increasingly competitive environment due to the continuing consolidation of the global airline industry,” said Enrique Cueto, Executive Vice President-CEO of LATAM Airlines Group.

“The growth LATAM Airlines Group is expected to generate will allow us to offer our customers flights to new destinations, create more opportunities for our more than 51,000 employees, and offer greater value for shareholders. In addition, we can support the economic, social and cultural development of our region, improving the connectivity of passengers and cargo in South America and to the rest of the world,” said Mauricio Rolim Amaro, Vice Chairman of TAM S.A.

Benefits for Passengers

Among the benefits that passengers of both LAN and TAM will see over time are increased connectivity, improved routes and frequencies, and reduced connection times. Additionally, as of 27 June 2012 the members of the airlines’ frequent flyer programs, LANPASS and TAM Fidelidade, will be able to earn and redeem kilometres/points over the complete route networks of LAN and TAM. In addition, members of the senior frequent flyer levels of both airlines (Comodoro / Black and Premium Silver / Red) may add to their existing benefits preferential access to services for themselves and a companion, including access to the VIP lounges of both airlines, preferential check-in and boarding and priority baggage.

LATAM Airlines Group will continue to advance the integration of their operations in order to deliver the best service to customers.

The Structure

As to the corporate structure, Mauricio Rolim Amaro, currently Vice Chairman of TAM, will become Chairman of LATAM Airlines Group S.A. Maria Claudia Amaro will remain as chair of the Board of TAM S.A. and will also become a member of the Board of Directors of LATAM Airlines Group S.A. Enrique Cueto, currently Executive Vice President-CEO of LAN Airlines S.A., will become Executive Vice President-CEO of LATAM Airlines Group S.A. Ignacio Cueto, currently President and Chief Operating Officer of LAN Airlines S.A., will become CEO of LAN Airlines. Finally, Marco Antonio Bologna will remain as CEO of TAM S.A. and TAM Linhas Aéreas S.A.

Maurício Amaro, Ignácio Cueto, Maria Claudia Amaro and Enrique Cueto

Each airline in the LATAM Airlines Group will maintain its present headquarters: LAN in Santiago and TAM in São Paulo. Cueto also announced that both LAN and TAM will continue to operate under their existing brands in the same way as they have done until now, with a commitment to safety, service and quality: “This is the beginning of a long journey and the benefits to our customers will be added gradually as the integration of our companies’ progresses.”

LAN and TAM not only share a common vision of business but also a passion for delivering excellent service to their passengers and cargo customers, and are committed to safety, reliability and high quality service. The partnership was first announced in August 2010. In January 2011, the two companies announced that they had entered into binding agreements and thereafter referred the transaction to the approval of various authorities and agencies, including the National Civil Aviation Agency of Brazil (ANAC), the TDLC (Tribunal de Defensa de la Libre Competencia, Chile’s antitrust authority), and the CADE, Brazil’s antitrust authority.

Cargo Business

LAN CARGO and its affiliates – ABSA in Brazil, MAS AIR in Mexico and Línea Aérea Carguera in Colombia – are the largest group of air cargo operators in Latin America. By adding the leadership of TAM CARGO in the Brazilian domestic market, LATAM Airlines Group will provide the leading cargo network in this region, offering its services to 169 destinations in 27 countries around the world.

As a result, LATAM Airlines Group will generate significant benefits for cargo customers, including access to the broadest network of routes in Latin America with connections to all major destinations in the world; modern infrastructure; larger capacity by combining the cargo availability of both companies on both passenger and freighter aircraft; and an extensive range of products and services both domestically and internationally. In addition, the combination will create access to efficient systems and technological tools that deliver visibility of shipments through e-tracking, and soon e-booking, and the integrated know-how of teams with vast industry experience who know both customer needs and how to respond to them.

Synergies from the Integration

Both companies project pre-tax synergies of approximately US$170 million to US$200 million for the first 12 months after the amalgamation, gradually increasing to annual pre-tax synergies of between US$600 million and US$700 million, beginning four years after the completion of the integration. LATAM Airlines Group S.A. also estimates one-time costs associated with the closing of the transaction and the realization of synergies of approximately US$170 million to US$200 million, most of which are expected to be incurred in the first 12 months after the completion of the amalgamation. Approximately 60% of the total estimated potential synergies will derive from revenue increases in the passenger and cargo businesses and, therefore, the cost savings are expected to generate the remaining 40%.