Critical Divide specialises in media, marketing, publishing, communications, public relations, film and TV production, and event organisation, as well as advising on and programming film festivals and markets. We offer international consultancy services to individuals, companies and organisations in both the private and public sector, predominately on the topics of film, television, home entertainment, the arts, sport, travel and tourism.
FILM & TV
Critical Divide has produced or is in production and development on a number of motion picture and television projects for the international market. These include the documentaries Cannes Uncut; Ronnie Biggs: No One is Innocent; On Parade: Carnival in Rio; and St Helena: Napoleon & the Middle of Nowhere, as well as the drama series, Odd Man Out.
PUBLISHING & JOURNALISM
Critical Divide’s editorial team has edited or supplied editorial content to a number of newspapers, magazines, books, podcasts and television programs. These include the Sunday Mirror, Daily Mirror, Mail On Sunday, Sunday Times, The Sun, Evening Standard, BBC, Sky, Channel Five, CNN, Crime & Investigation Network, The Latin America Daily Post, Folha de Sao Paulo, Redentor, The Wall Street Journal, Pulse DVD & Digital, Moving Pictures, Variety, Screen International, The Hollywood Reporter, Music Week, Down Beat, Cash Box, Songlines, TravelPlus, Berlitz Guides, DK Eyewitness Travel Guides, Insider’s Guides, Insight Guides and Rio Life.
The team has produced publications at or for the Cannes, Berlin, Venice, Rio de Janeiro, Sundance, Panama, Rotterdam, Toronto, Montreal and Karlovy Vary film festivals, as well as at the American Film Market and Mifed.
Critical Divide has published a series of web sites under “The Guide” brand. Most notably oscarstheguide.com, cannestheguide.com, braziltheguide.com and riotheguide.com, and will be launching a series of other web based guides.
PR & EVENTS
Over the years Critical Divide has worked with airlines, hotel groups, cruise lines, tourist boards, governments, travel companies, restaurants, movie and TV companies, film festivals, sport organisations and events, fashion companies, charities, biofuels and individuals.
As well as covering the United Kingdom, Critical Divide specialises and has a wide contact base in Latin America, especially in Brazil, and has carried out work and projects in the Czech Republic, France, Germany, Italy, the Netherlands, Portugal, the Caribbean, South Africa, St Helena, the US, as well as across Latin America and the UK.
In the past Critical Divide has worked very closely with Festival do Rio (Rio Film Festival), Rio Film Commission, TurisRio (State of Rio de Janeiro Tourist Board), Rio Convention & Visitors Bureau, Brazil Convention & Visitors Bureau, as well as the Latin American Travel Association (LATA) and the LATA Foundation.
Critical Divide offers consultancy services and advice to film festivals and markets, as well as those individuals and companies that wish to attend them.
THE PLAYERS
Critical Divide director, Christopher Pickard, is an ex-chair of LATA and the LATA Foundation. From 2015 to 2017 he was Director of Tourism for the island of St Helena in the South Atlantic and a director of Enterprise St Helena. He chaired the Anglo-Brazilian Society from 2019 to 2023, and in 2000 launched the Brazilian Tourist Office in the UK. He was editor-in-chief of Moving Pictures.
Director Mark Adams was Artistic Director of the Edinburgh International Film Festival, heading five festivals from 2015-2019; Chief Film Critic and reviews editor for Screen International, and film critic for The Sunday Mirror. Mark was also Director of Cinema at the Institute of Contemporary Arts (ICA) in London and before that Head of Programming at the National Film Theatre in London for six years.
FOLLOW CRITICAL DIVIDE
You can follow Critical Divide on Facebook or on X (Twitter) @CriticalDivide as well as Christopher Pickard and Mark Adams on Linkedin.
Standing at the CRITICAL DIVIDE 