Across the critical divide

Critical Divide offers international consultancy services to individuals, companies and organisations in both the private and public sector, predominately on the topics of film, television, home entertainment, the arts, sport, travel and tourism. The company also specialises in media, marketing, publishing, communications, public relations, film and TV production and event organisation, as well as advising on and programming film festivals and markets.


Critical Divide has produced or is in pre-production and development on a number of motion picture and television projects for the international market. These include the documentaries Cannes UncutRonnie Biggs: No One is InnocentOn Parade: Carnival in Rio;  St Helena: Napoleon & the Middle of Nowhere; Flavours of Brazil: A Gastronomic Road Trip and Watch Them Dance: The Story of Vidançar, as well as the drama series, Odd Man Out, the story of Ronnie Biggs


Critical Divide’s editorial team has edited or supplied editorial content to a number of newspapers, magazines, books and television programs. These include the Sunday Mirror, Daily Mirror, Mail On Sunday, Sunday Times, The Sun, Evening Standard, BBC, Sky, Channel Five, CNN, Crime & Investigation Network, The Latin America Daily Post, Folha de Sao Paulo, Redentor, The Wall Street Journal, Pulse DVD & Digital, Moving Pictures, Variety, Screen International, The Hollywood Reporter, Music Week, Down Beat, Cash Box, Songlines, TravelPlus, Berlitz Guides, DK Eyewitness Travel Guides, Insider’s Guides, Insight Guides and Rio Life.

The team has produced publications at or for the Cannes, Berlin, Venice, Rio de Janeiro, Sundance, Panama, Rotterdam, Toronto, Montreal and Karlovy Vary film festivals, and many others, as well as at the American Film Market and Mifed.

Critical Divide updated and published – through MPress – Odd Man Out: The Last Straw, the autobiography of the Great Train Robber Ronnie Biggs, a book that went to number one on a number of the UK and international Kindle charts; Ronnie Biggs’ only novel, Keep On Running, written with Christopher Pickard; and the best selling bookazine, The Great Train Robbery 50th Anniversary: 1963-2013. Mark Adams is responsible for Location London: London’s Film Locations Uncovered and Movie Locations: A Guide to Britain & Ireland.

In 2012 Critical Divide launched the web sites Brazil: The Guide, Rio: The Guide, World Cup: The Guide , Cannes: The Guide and Oscars: The Guide and will be launching a series of other web based guides. Where there is demand the guides are also published in Kindle format through Amazon.


The PR and events team works and has worked with airlines, hotel groups, cruise lines, tourist boards, governments, travel companies, restaurants, movie and TV companies, film festivals, sport organisations and events, fashion companies, charities, biofuels and individuals.

As well as covering the United Kingdom, Critical Divide specialises and has a wide contact base in Latin America, especially in Brazil, and has carried out work and projects in the Czech Republic, France, Germany, Italy, the Netherlands, Portugal, the Caribbean, South Africa, St Helena, the US, as well as across Latin America and the UK.

Critical Divide in the past has worked very closely with Festival do Rio (Rio Film Festival), Rio Film Commission, TurisRio (State of Rio de Janeiro Tourist Board), Rio Convention & Visitors Bureau, Brazil  Convention & Visitors Bureau, as well as the Latin American Travel Association (LATA) and the LATA Foundation.

Critical Divide director, Christopher Pickard, is an ex-chairman of LATA  and the LATA Foundation. From 2015 to 2017 he was Director of Tourism for the island of St Helena in the South Atlantic and a director of Enterprise St Helena. He chaired the Anglo-Brazilian Society from 2019 to 2023, and in 2000 launched the Brazilian Tourist Office in the UK. He was editor-in-chief of Moving Pictures.

Director Mark Adams was Artistic Director of the Edinburgh International Film Festival, heading five festivals from 2015-2019; Chief Film Critic and reviews editor for Screen International, and film critic for The Sunday Mirror.  Mark was also Director of Cinema at the Institute of Contemporary Arts (ICA) in London and before that Head of Programming at the National Film Theatre in London for six years.

Critical Divide offers consultancy services and advice to film festivals and markets, as well as those individuals and companies that wish to attend them.


You can follow Critical Divide on Facebook or on Twitter @CriticalDivide as well as Christopher Pickard and Mark Adams on Linkedin.


Note on the photos: To see any of the photos on this site in more detail, please simply click on the respective photos. The photos at the top of the site are randomly generated, so do not necessarily apply or relate to the topic on the page.


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Critical Divide – Christopher Pickard